Transmedia Storytelling in Museums
In this webinar, you’ll be introduced to the concept of transmedia storytelling, a strategy that has been successfully applied by brands and the entertainment industry.
The three main pillars of transmedia storytelling – story, platforms and audience – will be explained resorting to several case studies.
The goal of this webinar is for you to start applying transmedia storytelling techniques to your own organisation.
Medverkande
Soraia Ferreira, storytelling consultant and trainer at Yellow Pictures.
Soraia Ferreira Bio
Soraia Ferreira is a storytelling consultant and trainer at Yellow Pictures.
She teaches transmedia storytelling, interactive storytelling and documentary at the Multimedia Master – University of Porto; transmedia storytelling at Kino Eyes – The European Movie Masters and storytelling at Porto Tourism School of Turismo de Portugal.
Soraia holds a Ph.D. in Digital Media – Audiovisual and Interactive Content Creation with Distinction from University of Porto where she researched location based transmedia storytelling in tourism, a Cinema Studies Master from Lusófona University and a Business Administration Degree from the Catholic Portuguese University.
Soraia started her career in Los Angeles as the personal assistant to the president of Hyde Park International.
In 2005, she founded the production company Yellow Pictures and later on, the production company Yellow Films, where she was responsible for the management of both operational units. Amongst the projects produced is the feature film ‘Star Crossed’.
In 2012, she created and produced ‘TravelPlot Porto’, a transmedia storytelling travel guide and in 2017, she created and produced ‘StorySD’, a transmedia storytelling project that helps professionals to apply storytelling to their own brands and businesses.
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Sex webbinarier och en workshop
Det här webbinariet ingår i en serie med totalt sex fristående webbinarier och en workshop med temat Tvärmedialt och kreativt berättande.
Datum: 12/2, 19/2, 26/2, 5/3, 12/3, 19/3, 26/3
Webbinarierna är helt kostnadsfria och vänder sig i första hand till guider, pedagoger och andra berättare som arbetar direkt med besökarna. Webbinarierna är helt fristående, och man kan som deltagare välja att endast delta i enstaka webbinarier.
Mer information om webbinarieserien och hur man anmäler sig hittar du här.